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Recognised not only in New Zealand but increasingly throughout the world, Wild Ferns® skincare products each contain distinctive ingredients derived from New Zealand’s unique landscape to deliver real skincare benefits.

Wild Ferns® Skincare originates from Parrs Products Ltd is a 100% New Zealand owned family company, established in 1951. We specialise in the manufacture and wholesale of NZ Life Style, New Zealand made Skincare, Food and Wellness Products.

The biggest secret to our success lies with our dedicated and innovative team. From the design stage to the store shelf, our honest the dedicated team have been making quality products and stands by every product, we are proud to express the Spirit of New Zealand in everything we do while upholding the values of our humble origins through impactful contributions that supports and preserves the environmental and social wellbeing of New Zealand.


Natural skincare from New Zealand

As the last country on earth to be discovered, New Zealand is still a sanctuary for nature. More than a third of our land area is protected wilderness, so it is very easy to find yourself in a landscape that is pure and unchanged. Soaring mountains reach for the sky; clear, clean rivers rush for the sea; Pacific Ocean waves wash onto unscented beaches; in vast rainforests delicate, feathery fern plants grow in peace, unfurling their promise leaf by leaf.


New Zealand is our inspiration

To create our Wild Ferns range, we didn’t need to search the world for secret ingredients and recipes. The freshness of New Zealand is our inspiration. Wild Ferns products are unique and honest, with a special element of difference – just like our country.


Ingredients that make a difference

Every product in the Wild Ferns range has a distinctive ingredient derived from New Zealand’s unique landscape. We use ingredients such as manuka honey, kiwifruit, thermal mud and manuka oil to deliver real skincare benefits. When you open a Wild Ferns product, delicious scents remind you that you’re looking after yourself with the gentle gifts of nature.


You can feel good about Wild Ferns skincare

Wild Ferns skincare products are all made with special care in New Zealand. They are not tested on animals and are presented in environmentally-friendly packaging. It is also our philosophy to ensure our most important ingredients come from sustainable sources so we can help do our part to retain and protect the clean, green, unique beauty that is New Zealand.


Quality you can trust from a family business

The Wild Ferns range originates from Parrs Products, a family business established in 1951, that has been making quality skincare products for over 30 years. We are proud to express the spirit of New Zealand in everything we do. Celebrate the unspoilt purity of New Zealand with the luxurious skincare experience of Wild Ferns.