The Wild Ferns Story
Harnessing the goodness of unique ingredients such as Mānuka Honey, Lanolin, and mineral rich Rotorua Mud, blended with native botanical extracts and antioxidant rich plant nutrients, the collection delivers deeply restorative care inspired by the land itself. From lush green forests to fresh coastal air, Wild Ferns reflects a place where nature thrives, offering skincare that feels luxurious, restorative, and beautifully connected to its origins.
Wild Ferns captures the quiet beauty of New Zealand in its unique skincare collections, drawing inspiration from untouched landscapes, native botanicals, and the purity of New Zealand. Crafted with care and enriched by nature, each product is designed to nourish the skin with gentle, yet effective ingredients sourced from New Zealand’s rich environment.
Natural Skincare
Sourced from the pure resources of New Zealand
Our Founders
The descendants of floriculturists, the Parr family have always felt a deep connection to nature and our backyard, believing that if you take care of nature, nature will take care of you.
“We recognise now more than ever that nature is also extremely fragile and we take seriously our role of guardianship to preserve our environment for future generations.”
- Greg & Janet Parr
Ingredients that make a difference
Crafted with care, every product in the Wild Ferns range has a distinctive ingredient derived from New Zealand’s unique landscape. We use ingredients such as Mānuka Honey 85%⁺, Lanolin, Rotorua Mud and Bee Venom to deliver real skincare benefits. When you open a Wild Ferns product, you know that you are looking after yourself with the gentle gifts of nature, using the ingredients you know and trust.
It is our philosophy to ensure our most important ingredients come from natural, sustainable sources so we can help do our part to retain and protect the clean, green, unique beauty that is New Zealand. Look for our leaf icon on packaging that highlights products that are 90% natural or greater.
As part of our ongoing sustainability efforts, most Wild Ferns skincare containers are also made from a minimum of 30% post-consumer recycled (PCR) plastic. Alongside sourcing renewable ingredients, this helps to minimise waste and reduce our environmental impact.
